Your beauty routine is an essential part of self-care, influencing how you feel inside and out. From the skincare and haircare products you select to the small, intentional rituals you practice, self-care is about making mindful choices that help you feel confident and rejuvenated each day.
Take it from Lauen Mackellar, founder of Robe Haircare; a brand focused on listening to what your hair needs and offering unique and powerful formulations that deliver results while inspiring you to love the hair you have.
Robe was born out of Lauren’s struggle with the density of her hair, prompting her to fill a gap in the market for hair care products that deliver real results without relying on harmful chemicals. “Our formulas are designed with performance in mind, prioritising long-term hair health rather than just providing superficial results, as is often the case with many other brands,” she tells us.
In conversation with Lauren, we asked her to dish on her beauty routine and share her take on investing in consciously created products to help you achieve your self-care goals, without the fuss.
Like Ultra, Robe products are packed with potent, active ingredients that target specific concerns and deliver transformative results. "We use proven ingredients from traditional practices like Chinese medicine and Ayurveda, combining them with modern, science-backed actives.”
Ingredients such as Niacinamide is used to restore hydration; a well-loved ingredient found in many of our own radiance-boosting and skin barrier-loving products, too.
When it comes to skincare, Lauren champions the concept of “less is more”, reaching for effective products that sport a brighter, even complexion - like Ultra Brightening Foaming Cleanser, Ultra B² Hydrating Serum and Ultra C Firming Serum. “Since using Ultra, I’ve found that now my skin looks better, I don’t need to do as much to look fresh and bright," she tells us.
Scalp care is the final step of her skincare routine, relying on Robe’s daily hair treatment, The Tonic, to relieve stress and tension in the scalp. “Along with the powerful formula, the action of applying [The Tonic] to the scalp will kickstart the actives and help to increase scalp circulation for longer, stronger hair.”
“Finding ways to implement self-care might look different every day, and might not always fit into a ‘routine’ as such - but, it might be able to become a daily habit,” Lauren tells us. Her beauty routine from what once felt like a luxury that required scheduling in time has now become an everyday practice of self-care.
“I’ve learned that self-care isn’t just about setting time aside for it—it's about checking in with yourself often and tuning into what you truly need, and what your hair, skin and body are telling you.”
Whether it’s through skincare or haircare (or both) it’s about knowing what you want to achieve, finding what works for you and sticking with it for lasting results.
A GIFT FOR YOU.
Meet your hair goals with Robe Haircare. Enjoy 20% off all products when you shop with the code: ROBEXULTRA20 *
*T&C’s apply. Code valid from 6th of January until 20th of January 2024.
